A long, long time ago I wrote a piece about how authors were no longer simply required to write: how we had to be artists & designers, marketing gurus, social media specialists and wotnot. What I didn’t really mention was how much fun this could be. For the last week I’ve set my editing aside and – inspired by the collapse of my somewhat elderly hard-drive – colonised my wife’s laptop and turned my attention to cover-art.
I’ve never missed as many buses as I did on my week’s sojourn, never lost time so completely. Learning new skills is always great. I just never expected to enjoy playing with Photoshop as much as I do.
I’ve never been as artist. I’ve always wanted to be; I’ve played with photography (GCSE grade A, I’ll have you know) and I did go through a phase of creating pastel abstractions in my early twenties. But I can’t draw. I’ve bitterly envied those that can; those amongst you who can simply pick up a pen and show me the inside of your mind. Just like I envy the guitarists. Damn communicators, making it look so easy. Everything I do – have ever done – is the result of bitter struggle, wringing myself out and trying, trying, retrying just to express myself.
I’m trying to get the cover-art right. My methods are the same as those I use to write. The ideas are nebulous. Trial and error; constant deletions and reworkings, shaping my mind as much as I do the image. Using three simple tools because I don’t know how to use the slightly more complicated (but infinitely quicker) fourth. Stumbling, misunderstanding, limping and cursing. But always moving forwards. Making my work a tiny bit better everyday.
It helps that I’ve found tools to design the basic outlines and that the overall image is towards the abstract. That means I’m trusting my intuition, heart and experience as much as my conscious mind – and, given that my conscious mind is an idiot, that means I can sense the image coming together. It’s a wonderful feeling, like learning a new means of – yes – communicating. A book-cover is a capsule encompassing everything the story is. The aim is to set mood, to tell the prospective reader just what the reading experience will be like at a glance.
Of course, this not only covers the image but the text: font, scale, hardness or softness: the mind draws inferences from a fraction of a second’s glance, and can judge from a tiny thumbnail whether the work will be right for them. The human mind is amazing, and anyone who sets out to influence it has their work cut out.
But right now I’m lost in the sheer joy of creation. I hope, deeply hope, that I find the other aspects of self-publishing as much fun as this. Or at least I hope I can learn as much from it. It’s certainly possible to view the business-side of writing as a distraction from real creation, but – right now – I’m choosing to view it as a tremendous opportunity. Not to sell books – that’d be a very nice bonus – but to learn. To grow. To build on my skills and possibly even to find new things to write about.