The point of blogging

Blogging for Fiction Writers

I’m curious what fiction writers have found works or doesn’t work in using blogs as part of their platform. It seems far easier for nonfiction writers, especially those who focus on particular subject areas, since they can provide a lot of added value for readers of their books by blogging on their subjects. But what about fiction writers? Thanks in advance for your input!

A question posted on LinkedIn ‘Books & Readers’



In the best traditions of stealing ideas from other people, the above question got me thinking. And what I was thinking was that the questioner has missed the point.

A lot of you out there are writers. A lot of you are on Twitter, or have blogs of your own, or Facebook pages. How many of you are doing it to raise your profile? To sell books? For some similar purpose?

I’m doing the same myself. No point lying: I started this blog because I was advised that a successful author needs to be on social media, to have a groundswell of interest before publication, whether self- or traditional. To have presence.

Three years in and I can confidently say that hasn’t worked. Not that it’s been a failure either: I have followers, both of this blog (hi!) and on Twitter, that I wouldn’t have had before. But I’ve hardly got the legions of regular contributors that I’d happily dreamt of when I first committed text to internet. By any objective measure it’s been a failure. So why do I keep doing it?

Simple. Because I enjoy it.

And that’s the point. Even though some weeks I struggle to find anything interesting to write about, and some weeks I don’t feel like I’m publishing really quality or insightful posts: sometimes I wish I’d chosen fortnightly updates rather than weekly. But I enjoy it. I like the challenge. I like to have fun with words. I like to think of new angles upon which to focus. It’s one reason I gave myself a broad remit (‘A Writers’ Life’, rather than ‘This Particular Novel’, say).

And I think – although I can give no evidence – that this is truly the answer to the original poster’s question. The best way to ‘build a platform’ is to find something they enjoy and keep at it. I love Twitter. I have nothing to sell or to promote save vague promises for the future, but enough people seem to like my rambly tweets that I’ve a respectable number of followers. I’d like more because ego – and because soon enough I will have something to promote – but at the moment I’m happy with my slow progress.

Similarly this blog. I enjoy doing it. It’s good practice, and when eventually I do self-publish Night Shift and start sending out Oneiromancer to agents I will have that fabled ‘platform’ upon which to fall.

And, in the meantime, I’ve been opened up to other bloggers and writers and artists and I’ve expanded my own tiny perspective into a wider community.

So, Mr Original Poster, my advice to you – should you actually want it – is to relax and have fun. The benefits may come later. But for now, lay back and enjoy the process.

And, if you’re really, really interested, here’s a link to my (considerably longer) post on book promotion.

Art hard

A long, long time ago I wrote a piece about how authors were no longer simply required to write: how we had to be artists & designers, marketing gurus, social media specialists and wotnot. What I didn’t really mention was how much fun this could be. For the last week I’ve set my editing aside and – inspired by the collapse of my somewhat elderly hard-drive – colonised my wife’s laptop and turned my attention to cover-art.

I’ve never missed as many buses as I did on my week’s sojourn, never lost time so completely. Learning new skills is always great. I just never expected to enjoy playing with Photoshop as much as I do.


The prep-work for the cover. It took bloody hours to get this far, mostly because of incompetence and uncertainty. A better impression of how the final image will look can be found here

I’ve never been as artist. I’ve always wanted to be; I’ve played with photography (GCSE grade A, I’ll have you know) and I did go through a phase of creating pastel abstractions in my early twenties. But I can’t draw. I’ve bitterly envied those that can; those amongst you who can simply pick up a pen and show me the inside of your mind. Just like I envy the guitarists. Damn communicators, making it look so easy. Everything I do – have ever done – is the result of bitter struggle, wringing myself out and trying, trying, retrying just to express myself.

I’m trying to get the cover-art right. My methods are the same as those I use to write. The ideas are nebulous. Trial and error; constant deletions and reworkings, shaping my mind as much as I do the image. Using three simple tools because I don’t know how to use the slightly more complicated (but infinitely quicker) fourth. Stumbling, misunderstanding, limping and cursing. But always moving forwards. Making my work a tiny bit better everyday.

It helps that I’ve found tools to design the basic outlines and that the overall image is towards the abstract. That means I’m trusting my intuition, heart and experience as much as my conscious mind – and, given that my conscious mind is an idiot, that means I can sense the image coming together. It’s a wonderful feeling, like learning a new means of – yes – communicating. A book-cover is a capsule encompassing everything the story is. The aim is to set mood, to tell the prospective reader just what the reading experience will be like at a glance.

Of course, this not only covers the image but the text: font, scale, hardness or softness: the mind draws inferences from a fraction of a second’s glance, and can judge from a tiny thumbnail whether the work will be right for them. The human mind is amazing, and anyone who sets out to influence it has their work cut out.

But right now I’m lost in the sheer joy of creation. I hope, deeply hope, that I find the other aspects of self-publishing as much fun as this. Or at least I hope I can learn as much from it. It’s certainly possible to view the business-side of writing as a distraction from real creation, but – right now – I’m choosing to view it as a tremendous opportunity. Not to sell books – that’d be a very nice bonus – but to learn. To grow. To build on my skills and possibly even to find new things to write about.

The road to Good


The first step towards doing something well is to do it badly.

I could be talking about more or less anything. The first draft; the rough demo, or sketch; hell, this blog usually requires a very erratic (and badly grammaticised) bash-through before I’ve worked out precisely what I want to say and how I want to say it.

You sit in front of the computer and you have an idea. You think it’s going to be easy. You struggle to get the words to appear, dark and dreamlike, in front of you, but something goes awry. The sentences don’t flow. Everything is half-baked, clumsy; like a five-year-old on his standardised national test, you shake and tremble and break down in tears as the dialogue that finally emerges seems to have come straight from the aforementioned five-year-old. Sucks to be you.

Be reassured. Everyone goes through this. And it’s easier to fix dodgy work than it is to pour genius onto a blank page. This is where I am with my artwork for Night Shift.


The image here is my first proper attempt at my front cover. I am not happy with it. The figure on the left looks like a robot. The body’s bum is too sharp. Nothing is consistent. There is a distinct lack of harmony.

But getting to this stage is a victory. This is my proof-of-concept: the first real manifestation of the idea I want to bring forth. I had to produce something I’m not happy with so that I can see what’s wrong with both the original idea and the execution – and so I can make subsequent versions better.

The first draft is always the hardest. It takes the most time as you struggle with your tools, with how best to use them, with a lack of prescience and a hole in the bottom of your skills-basket. The second – even if you have to totally scrap the original and start from scratch – will always be easier. You have a map. You have a plan. You know where you’re going. You can avoid the dead-ends and the boggy morasses in favour of higher, more solid, ground.

I will return to my artwork. I will modify my gradient maps (and if you don’t know what a gradient map is, neither did I until a few days ago). I will be more careful with my shading. And, once that’s done, I’ll turn my attention to the equally important choices of font, layout and scaling. Hell, if all else fails I’ve got an idea I can show to a professional so they can do it better.

Now I know where I’m going. With a little luck – and a lot of help – I’ll get there in the end.

State of the nation

I don’t know about you but I’m getting confused. After a long year working on one single project, I’m now all-of-a-multitask. I figure that this might make this blog a little twisty-turny, so I thought I’d best lay out just what I’m doing and where I am.

First off: Oneiromancer. This is my urban fantasy and main line of creation right now. It’s what I’ve been blogging about for the last year, so I won’t bore you too much here. The second draft is currently with the beta-readers; I have a date set in early May for feedback, beers and tears.

After this review I’ll get back to a new draft (about which I will no doubt tell you at length as I swear and twitch uncontrollably at my keyboard) to iron out all the many and varied problems that were drilled painfully into my skull by The Crusher, The Smiling Assassin, The Highbrow Heckler and the rest of the team. Then I’ll begin to think about contemplating the possibility of going back into the submissions process.

Then there’s Night Shift. I introduced all my work in this post, which is worth a look if you’re totally flummoxed with all these titles. Night Shift is complete – the only work that I’m happy to describe as ‘finished’; that’s after it was critiqued (twice) by an agent. This is the one I’m currently working on self-publishing, having exhausted traditional lines of enquiry.

I’m – that is to say my wife, the Photoshop Queen, is – currently working on a cover. I’m hoping to be able to bring you preview images for your criticism at some point, and so I may well bring my focus to bear periodically over the coming months. But there’s little to say about it right now. I had hoped that self-publishing would provide new bounteous inspiration to share with you here, but so far I am somewhat becalmed. We shall see.

And finally we have Australis. The problem child. Night Shift’s back-to-back-written sequel, over three years ago now. This is the one that’s been giving me considerable pain in the unmentionables ever since. The middle part of a trilogy always turns out to be the most difficult, probably due to ‘psychology’ or some such nonsense.

Around 18 months ago I did a heavy rewrite of Australis, adding in new characters, softening some elements and transforming the story into more of an adventure. I’ve not looked at the damn thing since, but now I’m wading back into the great sea of editation to try and form something vaguely watertight.

So I am doing three things at once: Oneiromancer is my main project. Night Shift is bubbling under, words sorted but all the publish-y details to be arranged. And Australis is my betweentime endeavour; the one I’ll be working on when the others aren’t occupying my tiny mind. My last action was to amputate the first chapter and a half; I’ll shortly be back to try and fill in the gaps I’ve left.

And whilst I’m doing all this I’m rubbing my two remaining braincells together to devise a completely new project: on my mind is an Asterix-inspired sequel to Oneiromancer and a stand-alone YA (possibly) steampunk (possibly) inspired adventure.

Because I’m a writer. This is what I do.

Boredom? Sorry, son, no time for that round here.

The ruiners of bliss

Last week I explained in my usual half-assed, rough-and-ready way, my intention to self-publish. Now I need to confront my demons. I’ve never done anything like this before. I’ve no experience and no talent. And I want to do it properly. In my way stand three great enemies. They must be vanquished before I can proceed. They are:

  • Ignorance
  • Impatience
  • Indolence

and they are the ruiners of bliss.

I’m not bothered about formatting. Although the word ‘Styles’ with regards to MS Word still fills me with trepidation, and though I’ve never been closer than a basilisk’s glance from Createspace or any such software, I can cope with technical demands of formatting. Just tell me what to do and I’ll do it, even if it means going through my manuscript paragraph by paragraph and uplifting a chunk at a time.

No, what fills me with fear is the idea of creating a cover.

I have no artistic talent. I have no skill with Photoshop or any of the other magnificent cover-generating softwares. I have ideas – some possibly even good – and I know what I want. I can see the finished cover in my mind. But how to get from a vision to a reality? I am ignorant. And I don’t want to spend months learning new skills when it feels like a distraction from my real work. Nor do I want to pay to have it done for me. It’s not so much that I resent spending money (although I do), but that I want to do it myself – at least the thrashing-out of the plan, the original outline, which someone better than me subsequently polishes up.

I am also afraid of approaching a stranger. There is a touch of the misanthrope about me. People are scary.

I am ignorant of the ways of art. I am indolent in that I don’t want to take the time to develop said skills. And I am impatient to get it done whilst I have a bit of free time and a mind focussed on the project.

I am also determined not to put out a half-assed job. There are a lot of bad covers out there. I don’t want my work to be considered in their ranks.

So what do I do? The real enemy is not the task in front of me. It is in my head. That strange combination of cluelessness and possessiveness. This is my baby. I just have no idea how to present it at its best; shit, snot and vomit-free.

I want it all. I want a great job done without taking any time to learn how to do it and without spending any money. Is that really too much to ask?

A decision

Oneiromancer is with my beta-readers. I am entering the long, dark, tea-time of the soul and the only answer is more work. After the adrenaline rush of finishing a draft I just want to bury myself in a new project – at least until the feedback comes straggling in and I’m enveloped in another round of editation.

So it’s time to self-publish.

I still like the idea of going through the traditional agented route. I write with the hope of finding a backer who’ll take me onto bookshop shelves. The good thing is that it’s becoming more and common for authors to take both paths; self- and traditional publishing are complimentary, not competitive.

The truth is that I don’t have the time or the energy to push my back-catalogue any more. This is work I believe in, that I’ve spent countless hours on. So I’m faced with a choice: I can put those novels into the bottom drawer and forget about them, or I can try and push them out myself.

I’m not doing this for riches – I’m not so naïve – or for acclaim; I know how few connections I have and – perhaps more to the point – I know how lazy I am, how easily distracted. I’m not planning a great marketing campaign or to spend my weekends shivering ignored at car-boot sales. I’m not even planning on getting hard copies – ebooks are my way forwards, even though it seems like sales have peaked. My sense of timing is, as ever, impeccable.

But I want to get my work into the public domain. I want to call it finished. I want to fill my Twitter-feed with rampant self-promotion and egomaniacal desperation and delusion. And I want to know how it’s done; to go through the process of cover design and formatting and all the other things that I know only from the outside.

And I want to do it without spending any money.

It will be an adventure. It will be a challenge. It will be an experience. And even if I fail, even if I decide it’s all too much for me and I can’t do it to a sufficient standard for it to be worth doing at all, I will at least know that what I’ve been saying on this blog – all my discussions and criticism and analysis – has been based on ignorance and idiocy.

Or I can learn new skills; develop myself and (possibly) my brand, and have new things to talk about on this blog. I can confirm or confront my preconceptions and be able to talk authoritatively about things I’ve so far only guessed at. Either way it will be worthwhile.

And you get to join me through the process. Aren’t you the lucky ones?