Whether you’re looking to publish traditionally or do-it-yourself, you’re going to have to do-it-yourself.
Unless you have the massive good fortune to land a top agent or publishing house who have ‘people’ to do these things for you – and I suspect that streamlining (another horrible phrase, like downsizing, which means ‘we’re no longer going to pay people to do important jobs’) means that there are fewer and fewer bodies that so do – you’re going to have to write your own publicity and provide your own copy.
A few weeks ago I wrote about having to give journalists your own Q&As, but it’s more than that. You also have to write your own book description: not merely the blurb but the longer document which is used to sell the book to wholesalers. You have to write your own biography. You have to provide your own author photograph.
This maybe isn’t such a surprise. Nor is it necessarily a bad thing. At least you keep control – perhaps it’s best to do these things oneself rather than let somehow who knows neither you nor the deep themes and undercurrents of your work.
But there you are, having only just mastered synopses, cover letters and a new year of neologisms, and here’s something new to learn. Can’t they see that all you want to do is write?
Well suck it up, laughing boy. You’re an author now. Ain’t no-one to blame but yourself, and no-one else will do it if you don’t.
A long, long time ago I wrote a piece about the way we’re no longer simple creators but fully-fledged business-twonks. It’s still true. But don’t get too discouraged because there is help out there. You have to do the work, it’s true, but you’re not alone.
First and foremost, you have friends. If you’re reading this then you’ve already stretched out a little and have a greater awareness than just that of your own four walls. You’ll have connected with authors and editors and – whilst they may be strangers to you – most people are willing to give advice, even if it’s only 280 characters long. People like to help. They’re nice like that.
Secondly, other people want you to do well. If you’re working with a publisher or agent they have a vested interest in your success. Got a problem? Ask them. They may not have all the answers but they’ll point you in the right direction. And any self-publishers who’ve used any outside services – editorial, cover design and so on – have people to ask too.
Then there’s the internet. This – as you know – can be a double-edged sword: not only may you be receiving bad advice but you can spend as long hunting down information as the original task should take. And – to my surprise – the internet doesn’t have all the answers. I haven’t been able to track down any information on what’s wanted in a long-form book description. But the internet is a resource. It’s there for you to use.
For my money the best option has always been to rely on the kindness of strangers. There’s always someone willing to help. Just remember, when your turn comes, to pay your debts.
Helping others isn’t such a hard thing, is it?