Chasing sales

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In case it passed you by, I’ve been doing a bit of self-promotion recently. Night Shift came out (available from all good bookshops and some really rather dodgy ones too) and I had not one but two launch parties to celebrate/shift some books.

Both these events went well. Better than I could have hoped, really. But there is a truth that we should address before we get too further, and it’s this: they’re not going to help me at all.

Reason the first:

I was given an advance upon signing my contract. Any copies that are sold on the back of my efforts – appearances, interviews and the like – will go to the publishers, not me. Not until I’ve earned out my advance, which isn’t going to happen overnight – and, indeed, most advances are never earned out. Most authors never see a penny in royalties.

Reason the second:

No cash from my efforts is going into my pockets. It’s all going to bookshops and, through them, to the publishers, to staff, taxes, bills and the like. But the money I spend on travel, accommodation, sustenance and the like – that’s coming straight from me.

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The frank truth is that you are going to spend more on an event then you ever see back. Even if you self-publish, and at least a share of the takings is going straight to you, you’re likely going to have to spend on refreshments and maybe split costs with the venue*.

Don’t think that inviting the local press will help either. I mean it will help – you might get the odd extra sale that way. You’re unlikely to get the tens of sales you’d need to cover all the wine you’ve drunk to give you the courage to do the event in the first place.

Besides, despite the best efforts of my publicist – yes, I do have such a thing, I’m slightly embarrassed to say – no local press turned up at either of my events. Apparently journalists don’t like working into the evening.

So is my advice is for you to shun all such opportunities for appearances and remain solely a keyboard-warrior? Hold on there, youngster! Be not so hasty.

First, though you may not get immediate rewards, the more books you sell the more likely you are to get a second book published. You may never earn out that advance, but the closer you get the better.

Second, appearances are fun.

You’ve worked damn hard to get a book out. You’re entitled to a celebration. There aren’t many times in your life when you’re the centre of attention**. Why not make the most of it?

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Sales come from word-of-mouth recommendations and repeated mentions; in my A-Level General Studies course (my only A grade, fact fans) I learned that you need to hear of something five times before you’ll consider checking it out. This may or may not be true but it’s not a bad way to think.

So do events; get out there and be seen.

But don’t do it to chase sales. Do it for the sheer unadulterated hell of it.

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*Okay, I’m sure it is possible to run an event that costs you nothing; maybe a local bar will host in exchange for drinks sales. But the point stands. Even if you have an event in your own front room you’d best provide nibbles

**I realise that, to some people, this might sound like hell. If you’re one of these people – and I oscillate wildly between loving the spotlight and loathing it with a fiery passion – then you don’t have to do it. Don’t let anyone – least of all me – tell you that you must make personal appearances

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Forthcoming events

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Blimey, the world moves fast. A week ago I had nothing to say and no plans. Today I have three events lined up. Any more and I’ll have to set up a special Events page.

First things first, though: if you missed the news on Twitter or Facebook, publication of Night Shift has been delayed by nine days due to problems with the printer. By which I mean a company that does printing, not my dodgy old inkjet – although, given how much I swear at that, I suppose complications on a far more extensive job are only to be expected.

But every cloud has a silver lining. A delay just means more opportunity for getting the prosecco nice and chilled. And for me to invite you to…

Sledge-Lit, Derby: 24th November

This is only my event in the sense that my attending any sort of literary gathering is an event. Seriously, this’ll be the first genre convention I’ll have ever been to; I’m not so much out of the loop as out of the galaxy.

But here I shall be and I’ve not given up hope on Flame Tree Press having some sort of presence I can gatecrash. If you’re in the vicinity, please come and talk to me. I’ll be pathetically grateful for the company.

Besides, if you’ve not heard of Sledge-Lit, it looks great. Some top speakers lined up, a goodie-bag for all attendees from Fox Spirit books, and hopefully a wonderful crowd. I’m hoping it’ll be a great way to lose my convention-virginity.

A talk and reading at Mostly Books, Abingdon: 26th November 19:00

And hot on Sledge-Lit’s heels I’ll be giving a brief talk and reading at my once-local bookshop. I shall be buoyed by wine and terror. I have newspapers (well, at least one) ready to interview me. I’m currently drawing up a list of invitees.

I know no-one! No-one will come!

Ahem. This is an invite-only event – but you’re welcome! I hereby invite you. Just drop me an email at rjtriggs@yahoo.co.uk and I’ll add you to the list. See before RE: pathetic gratitude.

Wine and informality: 30th November (TBC), Between the Lines, Gt Bardfield, Essex 19:00

I’ll be giving a brief talk and reading in this bijou-bookshop, hopefully in the presence of local media. Come get your photo in the Dunmow Broadcast* with me.

Also, if you’re a prosecco fan, this is the event for you.

*Dunmow Broadcast not confirmed.

Night-Shift-ISBN-9781787580374.0And that’s it. More may happen, though I’m not aware of anything in the offing. The good thing about a book, though, is that you can keep pushing it until everyone’s sick to the back teeth of the damn thing.

Rest assured, though, you will be kept informed. In the meantime, keep on being wonderful and magnificent and, if you’re at all in the mood, ask your local library if they’re stocking Night Shift. Your support makes all the difference.

Hope to see you in the very near future.