On Air #3

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This is, as per bloomin’ usual, a photo stolen from the internet. I do not look that good.

I’m buried in proofreading and copy-editing at the moment, my deadlines teaming up to smack me oop-side the head. And my daughter has the plague, which is… unhelpful. These are my primary excuses for not having much to say this week.

So please excuse the brevity of this communique. But if you want to hear more about some of my writerly philosophies and the problems of cultural insensitivity, you might like to check out this interview I did on BBC Radio Cambridgeshire on Monday.

I’m on from around 02:20 in, right after Katy Perry. I’m in and out for nearly 40 mins, which came as something of a surprise to me.

Big thanks and kudos to Charlie Thompson for making me feel at ease and for drawing out the best of us guests. Remember, if you ever do interviews like this, the host is your ally. They will do their best to make you sound good.

And now it’s back to the word-mines with me. Them deadlines won’t meet themselves.

Hopefully I’ll have broken the back of them – and have maybe done something more interesting – in time for next week’s blog.

In the meantime may the words rise up to meet the pen.

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Chasing sales

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In case it passed you by, I’ve been doing a bit of self-promotion recently. Night Shift came out (available from all good bookshops and some really rather dodgy ones too) and I had not one but two launch parties to celebrate/shift some books.

Both these events went well. Better than I could have hoped, really. But there is a truth that we should address before we get too further, and it’s this: they’re not going to help me at all.

Reason the first:

I was given an advance upon signing my contract. Any copies that are sold on the back of my efforts – appearances, interviews and the like – will go to the publishers, not me. Not until I’ve earned out my advance, which isn’t going to happen overnight – and, indeed, most advances are never earned out. Most authors never see a penny in royalties.

Reason the second:

No cash from my efforts is going into my pockets. It’s all going to bookshops and, through them, to the publishers, to staff, taxes, bills and the like. But the money I spend on travel, accommodation, sustenance and the like – that’s coming straight from me.

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The frank truth is that you are going to spend more on an event then you ever see back. Even if you self-publish, and at least a share of the takings is going straight to you, you’re likely going to have to spend on refreshments and maybe split costs with the venue*.

Don’t think that inviting the local press will help either. I mean it will help – you might get the odd extra sale that way. You’re unlikely to get the tens of sales you’d need to cover all the wine you’ve drunk to give you the courage to do the event in the first place.

Besides, despite the best efforts of my publicist – yes, I do have such a thing, I’m slightly embarrassed to say – no local press turned up at either of my events. Apparently journalists don’t like working into the evening.

So is my advice is for you to shun all such opportunities for appearances and remain solely a keyboard-warrior? Hold on there, youngster! Be not so hasty.

First, though you may not get immediate rewards, the more books you sell the more likely you are to get a second book published. You may never earn out that advance, but the closer you get the better.

Second, appearances are fun.

You’ve worked damn hard to get a book out. You’re entitled to a celebration. There aren’t many times in your life when you’re the centre of attention**. Why not make the most of it?

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Sales come from word-of-mouth recommendations and repeated mentions; in my A-Level General Studies course (my only A grade, fact fans) I learned that you need to hear of something five times before you’ll consider checking it out. This may or may not be true but it’s not a bad way to think.

So do events; get out there and be seen.

But don’t do it to chase sales. Do it for the sheer unadulterated hell of it.

————————-

*Okay, I’m sure it is possible to run an event that costs you nothing; maybe a local bar will host in exchange for drinks sales. But the point stands. Even if you have an event in your own front room you’d best provide nibbles

**I realise that, to some people, this might sound like hell. If you’re one of these people – and I oscillate wildly between loving the spotlight and loathing it with a fiery passion – then you don’t have to do it. Don’t let anyone – least of all me – tell you that you must make personal appearances

Not-quite-a-launch-party #2

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Another day, another book-signing! This one was on a Friday night in the world’s smallest bookshop* and it went much better than I could have imagined. Not only did my daughter arrive too late to heckle me but the place was packed**. Huge thanks to the staff at Between the Lines, and the people of Great Bardfield, who gave me this wonderful book as a thank-you gift.

Whether they were there for me or for the free prosecco is a moot point***. Applause was polite. Books were sold. There was only one left in the shop when I rolled out at the end of the evening, all the customers (not, for the most part, my target market) having remembered cousins, sons and friends for whom it might make a good present.

In completely unrelated news, Night Shift is available now and makes a great Christmas present for all those cousins, sons and daughters (not just for boys!) and spouses and rabbits (tasty pages!) the world over.

And that’s it. That’s all the promo I’ve got lined up. Hopefully I’ll get something lined up for the new year, but, as we stand, it’s back to the real world for me.

It’s been a busy week. Maybe now I can get on with some real writing****.

btl5

*It’s not actually the smallest bookshop in the world. That honour goes to this place. But it is pretty small

**It would feel packed with six people in. That’s how small it is

***Prosecco. No doubt

****Just been told that BBC Radio Guernsey want an interview. Reality is postponed. Here’s your surreality-replacement service. Please don’t wee on the seats

On tour and punch-drunk

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By the time you read this my blog-tour will be over. I will have travelled across continents to carry the message of my work to the masses. Eight blogs have read ARCs (advance review copies) of Night Shift and published their opinions. You can find the links above; check them out if you’re so motivated. More hits for them reflects better on me so I’m not going to complain.

This is my first experience of being reviewed. It’s been… well, it’s not seemed quite real. It still doesn’t. This is partly because I didn’t organise the tour myself: it was handled my publisher and via PR people – another unreality – so the first I really knew about it was in the messages I was tagged into on Twitter.

I’ve had minimal contact with the bloggers themselves. I got the links, checked out the pieces, and retweeted them. That’s it. Now I’m blinking in disbelief, especially as all of the reviews were positive. Well, all but one – I’ll get to that in a minute.

Will this translate into sales? No idea. It can’t hurt, though.

A note on sales: I’m not actually that bothered about money – it’ll be minimal – and I won’t be checking my Amazon sales rankings obsessively. But weak sales will mean I’m less likely to get my second book deal. Publishing is a business; publishers do care about sales because only a healthy bottom line will enable them to put out more books. Publishers, believe it or not, love books and want to act as midwife to as many as possible.

So how am I feeling now? Bewildered, mostly. Punch-drunk. For, though I do my best to get my name out there and have the arrogance to think that what I say is worth hearing, I am a seething cauldron of insecurities. I wrote Night Shift a long time ago; I’m a better writer now. For people to like what I did five years ago (although revisions have been made right up until a few months ago) far exceeds my sense of what I deserve.

This also gives me a sense of immunity from criticism. The one poor review I mentioned earlier: I read it with an awareness of how hard the blogger was trying to be positive – they wanted to enjoy it but couldn’t quite get there. The final judgement was ‘Quite a good story,’ which is somewhat damning.

I read that with a smile and a shrug. Because what else can I do? It’s all illusion anyway; everything is smoke and mirrors. I have no beef with the reviewer and will help promote their site because that’s the sort of person I want to be.

Now if, on the other hand, they’d said this about my most recent writing, then we might have a problem.

I joke but there’s truth in it. The problem would be entirely mine but it would be there. Even faint praise hurts. My whole self-image might shatter if shaken violently.

I’ll write more about reviews next week. For now, please let me finish with a quote and a link from each review:

Crime meets science fiction- I loved it!

https://bookslifeandeverything.blogspot.com/2018/11/night-shift-by-robin-triggs-blog-tour.html

The author did a good job with building the tension and I was kept guessing … Just as I thought I had an idea of who it was, a little doubt would creep in as something else was revealed. The who, why and how was not what I expected at all.

https://jenmedsbookreviews.com/2018/10/31/night-shift-by-robin-triggs-robintriggs-flametreepress-mgriffiths163-blogtour-review-randomthingstours/

Quite an enjoyable story.

https://broadbeansbooks.wordpress.com/2018/11/02/blogtour-night-shift-by-robintriggs-flametreepress-annecater/

I really enjoyed this book … What makes this story work and feel fresh is the writing, the very narrow perspective of only Anders’ view of everything and the ramping up of the tension and peril as the story develops.

https://bookloverwormblog.wordpress.com/2018/11/03/blogtour-review-night-shift-by-robin-triggs-flametreepress-robintriggs-annecater-randomthingstours/

This is a brilliant twist on the ‘who done it’ concept. Multiple murders and multiple motives and suspects kept me guessing throughout the book and just when I thought I had it figured out something would happen that would completely turn my thinking around … I hope to read more from this author in the future.

https://bucksbooksbeyond.wordpress.com/2018/11/05/night-shift-by-robin-triggs-blogtour-bookreview-robintriggs-flametreepress-annecater/

It’s speculative fiction with a whodunnit vibe and an aura of creepy suspense.

This a well-written and superbly plotted crime thriller based in the Antarctica … [h]opefully we won’t have to wait too long to read more by Triggs.

https://mmcheryl.wordpress.com/2018/11/07/blogtour-night-shift-by-robin-triggs/

There was also an extract shared on Over the Rainbow Book Blog

Punch-drunk. Yeah. That sums it up.

See you next time.

 

Forthcoming events

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Blimey, the world moves fast. A week ago I had nothing to say and no plans. Today I have three events lined up. Any more and I’ll have to set up a special Events page.

First things first, though: if you missed the news on Twitter or Facebook, publication of Night Shift has been delayed by nine days due to problems with the printer. By which I mean a company that does printing, not my dodgy old inkjet – although, given how much I swear at that, I suppose complications on a far more extensive job are only to be expected.

But every cloud has a silver lining. A delay just means more opportunity for getting the prosecco nice and chilled. And for me to invite you to…

Sledge-Lit, Derby: 24th November

This is only my event in the sense that my attending any sort of literary gathering is an event. Seriously, this’ll be the first genre convention I’ll have ever been to; I’m not so much out of the loop as out of the galaxy.

But here I shall be and I’ve not given up hope on Flame Tree Press having some sort of presence I can gatecrash. If you’re in the vicinity, please come and talk to me. I’ll be pathetically grateful for the company.

Besides, if you’ve not heard of Sledge-Lit, it looks great. Some top speakers lined up, a goodie-bag for all attendees from Fox Spirit books, and hopefully a wonderful crowd. I’m hoping it’ll be a great way to lose my convention-virginity.

A talk and reading at Mostly Books, Abingdon: 26th November 19:00

And hot on Sledge-Lit’s heels I’ll be giving a brief talk and reading at my once-local bookshop. I shall be buoyed by wine and terror. I have newspapers (well, at least one) ready to interview me. I’m currently drawing up a list of invitees.

I know no-one! No-one will come!

Ahem. This is an invite-only event – but you’re welcome! I hereby invite you. Just drop me an email at rjtriggs@yahoo.co.uk and I’ll add you to the list. See before RE: pathetic gratitude.

Wine and informality: 30th November (TBC), Between the Lines, Gt Bardfield, Essex 19:00

I’ll be giving a brief talk and reading in this bijou-bookshop, hopefully in the presence of local media. Come get your photo in the Dunmow Broadcast* with me.

Also, if you’re a prosecco fan, this is the event for you.

*Dunmow Broadcast not confirmed.

Night-Shift-ISBN-9781787580374.0And that’s it. More may happen, though I’m not aware of anything in the offing. The good thing about a book, though, is that you can keep pushing it until everyone’s sick to the back teeth of the damn thing.

Rest assured, though, you will be kept informed. In the meantime, keep on being wonderful and magnificent and, if you’re at all in the mood, ask your local library if they’re stocking Night Shift. Your support makes all the difference.

Hope to see you in the very near future.

How to publish a novel: a writer’s guide

Let me take you by the hand and lead you through the streets of London novelist’s journey from manuscript to book. But before we go anyway I must caveat in your general direction: I haven’t had a book published yet. I have only my own, limited, experience to draw on via the medium of a single publisher. Your experience will be/will have been different.

The broad sweep is likely to be similar, though, hence the ‘this might be of interest’-ness of this post. I also suspect that many of the stages will be applicable to all you self-publishers out there.

And, without further ado:

Step the First: Write a novel and make it good

A novel by

Yes, it is possible to sell a novel on the basis of a pitch: Gareth Powell did that with his Ack-Ack Macaque stories (and very good they are too). But he did that on the back of a lot of previous highly-regarded writings. If you don’t have a track-record, or if you’re not already famous, you’re going to have to go the long way round.

Step the Second: Find a publisher willing to take you on

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Yes, I know I’m skipping a helluva lot of steps here. But to detail every single rise and fall, every stumble and trip, in here would make this article three times as long. Besides, most of this blog is taken up with these gaps.

Step the Third: Sign a contract

publishing contract childress

You’ll notice that I haven’t mentioned anything about agents here. That’s mostly because I don’t have one, though I’ve spent more time trying to get one than I have trying to get a publisher. Again, please refer to the rest of my blog ever for my agonies over a lack of agent: suffice to say that I’d really rather like one and this is where they come into their own.

A contract is a potential minefield and it’s here you can be shafted by an unscrupulous organisation. For that reason I recommend that as soon as you get a contract offer you join the Society of Authors. They’ll read through your contract and – very promptly – tell you if the contract’s exploitative and suggest amendments in your interests.

A few short notes:

  • Money goes to you. It’s not a great sign if you’re asked to pay costs
  • Keep your rights. Don’t sign away the rights to adaptations or the right to be respected as the author
  • Make sure that, if something goes wrong (if, for example, the publisher goes bust), the rights to your work revert to you. Clauses that state you can publish your work elsewhere if the novel isn’t released within a year or two of manuscript submission, or if less than a number of copies a year are sold, are nice things to have.

Step the Fourth: Tell the publisher all about yourself

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This, I suspect, is where people’s experiences will start to differ as different publishers will have different mechanisms for building up their publicity machines. Some may not do anything at all; others will have legions dedicated solely to your novel.

But as soon as I signed I was sent a huge document to complete: I was asked to write long- and short-form author profiles and a long and a short-form novel blurb. I was asked to give any useful contacts, any bookshops I lurked in, any podcasts I recommended. I was also asked to give ten questions and answers to provide to the media.

I was also invited to share any ideas I had for the cover, which I believe is, if not unusual, then at least a long way from standard.

This took a long time. I’m still not entirely sure what of it has been used, what will be used, and what has been forever dispatched into the netherhells.

The good thing about this is that, once done, it can be recycled: like the perfect submission letter you may tinker and rewrite but once the facts are down you’ll only need periodic updates. This work isn’t wasted.

Step the Fifth: Write something else

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This process is full of gaps: of feverish activity followed by lean, fallow months. Don’t sit back and sweat: make your next book sing.

Step the Sixth: The cover

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A few months pass quietly. Then I receive a proposed cover and for the first time see your name in, as it were, lights.

I was, at this stage, invited to comment and feed back on the mock-up. Not all publishers do this.

Step the Seventh: A long period of quiet with occasional stabs of publicity

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This is where I needed an agent and possibly made my errors. Or at least the errors I’m aware of; I’m sure more are to come.

My publishers were hugely busy with a great number of books and I didn’t want to hassle them so I retreated to Step The Fifth – I got on with other things. I was also contacted by Unnerving magazine and asked to do an (email) interview, which was both good for my ego and helped me feel like I was helping.

But I feel this was where I should have been doing more to organise publicity for the release. Could I have tagged myself onto any festival lists? Should I have contacting bookshops or libraries, or at least haranguing my publisher into so doing? I’m really not sure.

Step the Eighth: Copy-edits

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Aha! As if from nowhere, a task appears! To be honest this was a bit of a relief; doing something, even if it’s a difficult, angst-wrencher of a task, is better than waiting. It’s also a sign that the publisher knows what they’re doing (not that I doubted it, but still) and things are progressing. Huzzah!

Step the Ninth: Proofs

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…and hot on the heels of the copy-edits come the proofs. The turnover was so quick as to be almost the same task; here the difference is really that I was working in a PDF (and thus was visible the pagination, the preliminary pages and so forth).Also the urge to skim was stronger as there wasn’t any handy marginal notes to draw my attention to Bad Writing.

This is, I’m led to believe, the last time you can amend your text without seriously annoying your editor. I also inserted thanks and dedications here.

Step the Tenth: Final (final) changes

Another email arrives and causes me to immediately cease all other activity: another PDF and a last list of editorial queries. This are all little things – the difference between a settee and a couch, for example, or whether something should be in a personal or a personnel file.

Step the Eleventh: Serious publicity

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This is where I now sit.

Except I’m not really sure what I’m doing, other than querying my publisher’s plans and, upon invitation, sending them some ideas. It’s two months until the damn thing’s out there and I’m not sure how best to go about promoting myself and my work.

Except for going on about it here and the occasional humblebrag on Twitter, of course.
But I’m hoping things will come together. There’s still time; I have to trust my publisher – they want my novel to succeed as much as I do. In the meantime it’s time for me to return to Step the Fifth.

Step the Twelfth: The great release

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So… what happens here? Will we go out with a whimper or a bang?

I’m still hoping there’ll be some sort of event to accompany the release. Even if it’s in my own house, in my own head, having one’s book actually living and breathing is a rare thing. It should be celebrated.

And if I do actually do anything, if there are any events to make the moment, be sure I’ll be letting you know, lovely folks.

Step the Thirteenth: The inevitable comedown

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Things don’t stop when the book is unleashed on the public. There may well be continuing publicity. What there will doubtless be is more work. A debut is a beginning, not an ending.

A pause is worthwhile. A glass of reflection is earned. But then the work resumes.
Nothing sells a book like another book.

Back behind the keyboard, young ‘un. There’s more words to be mined.

*    *   *

Night Shift is due out November 6th courtesy of Flame Tree Press. Available in all good bookshops and libraries, and possibly some rather dodgy ones too.

Night-Shift-ISBN-9781787580374.0

On being interesting

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Part of writing is selling yourself and part of selling yourself is being interesting. This is not easy. Not for me, at least.

Should you have the great fortune to be picked up by an agent or somehow manage to inveigle a publishing contract you become a commodity. The publishing industry needs a package, an angle, a way to attract attention to your work. That might just be you.

You won’t immediately be dispatched to do interviews with the great and the good. Journalism is an overstretched industry and most interviews you see are self-written: the tired journo will give it the once-over, maybe cut a few key sentences and shove it in, a way of filling up a column that otherwise she’d have to think about. Here, done and gone.

Occasionally, though, your life will chime into the zeitgeist. Said tired journo will be struggling to fill her pages and something you mentioned as an aside will strike her as worthy of deeper exploration. Maybe you’ll get that elusive personal chat (sometimes in person, sometimes via Skype or telephone) and what you said on the spur of the moment will be unpicked, stretched, your viscera unravelled in front of you.

This is good. This is what you (or at least your backers) want. It’s your job to think of something you’ve done, seen or been that might attract attention – no matter if you wanted to talk about it; no matter if you’re forced to examine some aspect of yourself you wish was left so far in the back of the closet that it might as well be in Narnia.

More likely you – as a newbie writer – will be mining the ‘local interest’ seam. It’s not the Times Literary Supplement you’ll be aiming for, it’ll be the parish magazine. Think about all the places you’ve lived, all the great bookshops you’ve frequented, the library in which you were raised: that’s your target market.

Example: my parents used to take me to Bingley library every week, until I was old enough to go on my own, and until I was old enough to go to Bradford Central Library on my own. Thus I’d be looking to the local Telegraph and Argus for publicity. They’d find me a lot more interesting than the Shetland Advertiser, especially as I just made that up.

Note that people are interested in people, not work. Unless your story is truly fascinating, a hot-button-clickbait-zeitgeist-relevant-to-everyone-world-shaker, it’s you, not your work, that sells.

Everyone is interesting. I’ve never yet met a single person who hasn’t at least one good tale to tell. And if you’re reading this then you’ve got something I’d love to hear about, be it your achievements, your ambitions or your frustrations. Not yet had the moment to do what you really want to do? The story of why you want to do that one thing, or your reasons why you haven’t yet done it – well, the key word there is ‘story’.

Think of it this way: if you were in a novel, what would you accentuate of your own life? What would you hide? What would people want to read about you?

And then forget all that. Because all people really want to know about is where you grew up.